Just put on the lens and go.
Rallying, empowering, lifting.
Asia
Just put on the lens and go.
Asia
2018-2021
Rallying, empowering, lifting.
2018-2021
Explore
shot by Lauren Zhou
About
Us
my parents helped me cultivate a patch of land. Back then, being terribly inexperienced, we planted some Chinese cabbages and hoped for the best. One winter morning we went to check on our vegetables – the soil was frozen solid, embedded with a layer of icy frost, but there stood a row of cabbages, soldier-like, standing staunchly against the bitterly cold wind.
Seeing my cabbage plants grow up against all odds inspired me to research and protect wildlife. Reflecting upon that memory now, it was the days I spent nurturing plants that helped me establish a life-long connection with nature and my deeply rooted environmental conservation values.
At age 8,
This is Lauren, creator of Project Grounded and the #eatugly campaign
Entering high school, I was shocked by the human-nature disconnection that is typical of my generation. In fact, according to a survey of 2,000 8-to-12-year-olds in the UK, 64% of kids play outside less than once a week, 21% have never been to a farm, and 20% have never once climbed a tree. Because of this lack of exposure to natural landscape, I think it is a shame that few in my generation will never understand the importance of conservation and environmental stewardship.
So, how to attempt to change this set of statistics? Project Grounded reintroduces nature education to the generation that lacks it. My parents’ decision to set up that farm when I was little provided me with the best nature education and I hope to replicate it with this project. Through growing, harvesting, thinking and talking, those involved in the project begin to comprehend the importance of environmental conservation. We become more “grounded” in 2 ways – in contact with mud and dirt, and more down-to-earth and true to our roots.
